Blog Archives

What does Brand Loyalty do for you at Honda?

costomer loyalty crossword

Brand Loyalty can be an important part of your decisions to buy products. We all have trusted brands that we have used for years, and it’s hard to switch to something else because we know that the specific product or brand has done us well. It’s no different with cars.

It’s a very common situation to have clients come in that are on their 4th or 5th Honda. In some cases, Honda was their first car, and they have stuck with the brand ever since. The reliability and trust with the company and the product, as well as the VIP treatment that they get from their local parts and service centre keeps them coming back.

Honda works hard to keep clients coming back. As a manufacturer, they make sure that they listen to what their clients have to say about their vehicles, and make any changes needed to keep giving you what YOU want. They also do an amazing job with financing discounts for returning customers to help keep costs down on a quality and dependable car.

Any time you move from a Honda Finance to another Honda Finance, being either a Lease or a Purchase Finance, you automatically get a 1% discount on your financing rate. During amazing events like the Honda Checkered Flag event where Honda is offering 0.99%, YEAH!!! You do the math.

To all of you that currently drive a Honda…Thank you.
To anyone that has been considering a Honda, or has never had the experience of driving a Honda…let’s talk. Let’s start to build loyalty.

joefergusonautosales@gmail.com
(289)696-8736

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How Quickly can I get my car?

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How quickly can I get my car?

Another question that I am asked often from my guests is, “How quickly can I get my car?”

Most of the time with buying a new car, there is a minimum of 48-hours from when you purchase the car until when you can pick it up. This time is needed to make sure we can get all of the papers, inspection, and detail in order to not only make sure that the car can be correctly registered, but also to make sure everything about the car needs the Honda standard, and a full detail is completed to clean it up from shipping.

Since I started in car sales, I have learned actually how many steps a car has to go through in order to be ready for you. It’s actually quite amazing how all of the departments work together to make sure everything is smooth for you. The goal is to remove as much work from you as possible to get your new car. This includes our Finance and Insurance Team getting notifying your insurance company of the change, and getting your license plates updated.

But now, back to the original question. How long can it take?

Well, if we have the vehicle you are looking for in stock, the average turn around time is 48-hours. If we have to locate the vehicle from another storage lot somewhere else in the province, we are sometimes at the mercy of those inventory managers picking up their phones and/or calling us back to confirm they still have what we are looking for. Then, once we know it’s there, we dispatch drivers to secure the vehicle for you. This can add a few days to the process.

And in other situation, we have the vehicle you are looking for already ordered and incoming on a truck. When that happens, we will have a projected date for you, so you will have a better idea as to when it may come in.

Of course…at the end of the day, the Henley Honda Team is 100% driven to get you into your new car. At the end of the day, we cannot get paid for our work until your car is delivered, so we are just as motivated as you are to make the connection.

The best way to get the car you want quickly is to purchase early in the production year to make sure there is a large inventory of color and model. Another great way is to have a couple color options so that we are able to get you projected dates on how quickly we can prepare a vehicle for you.

Are you looking for a new vehicle? Let’s talk about availability.
joefergusonautosales@gmail.com
(289)696-8736

History makes it so real

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Everything and every one has a history. A series of events that brought them to now and helped them form into the person or the company that they are today. But history can tell a lot about a person or a company…so pay attention.

Since I have been working with Honda, I have been doing a lot of research into the past. It’s important for me to work with a company that feel good about and a company that I can share values with. Honda is 100% that company.

The history and the culture created with Honda is amazing. The company has literally been formed out of ashes and through hard work and determination, become one of the world leaders in motor products. Not just with cars, but also with motorcycles, and small engines.

Check out this video that touches a little on the History and how Honda was formed. It’s an oldie, but it’s still fun to watch.

Want to know more about Honda today?
joefergusonautosales@gmail.com
(289)696-8736

Thank you! Again and Again!

Thanks Again!!!

As an ongoing thank you for your purchase and your support, I’m going to show the love back to my guests for their trust and their purchase.

Starting this month, I will be giving away a detail package every month as a way of saying Thank you. This is an amazing opportunity to keep your Honda clean and looking new.

That’s right! Every month, one lucky person that has purchased a car from me will win a Silver Package Detail from me. The Silver Package is valued at $98.88, but you could win one…for Free!!!

To be included in the give-away, you have to have purchased a car from me. And once you have, you are entered for life. Every month, you name will be put in the draw. Every car from here on out will get you entered for a chance to win.

I wish you all good luck.

I will contact the winner each month to let them know about their prize.

Check me out and like my page on Facebook at:
http://www.facebook.com/joefergusonautosales

Check out my blog site at:
http://www.joefergusonautosales.com

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You are NOT stuck in your current vehicle. I can help

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Needs change from day to day, and this can include the need for a new or different vehicle. Sometimes, people are in Finance or Leases that they don’t believe they can get out of, or they feel trapped. That’s not a good thing.

Every day, I hear from guests that say, “I wish I could get out of my lease for me truck.” And they are forcing themselves to pay for a vehicle or a situation they don’t want to be in. You don’t have to!

Come and talk to me on how I can get you out of your finance or lease and into a new vehicle that fits your current wants and needs. I did it, and I’m in a better situation for it.

joefergusonautosales@gmail.com
(289)696-8736

What is Apple Car Play?

Car Play

Since the official announcement of the new Apple Car Play in Honda cars, I have fielded a lot of questions about exactly what Apple Car Play is, what it does, and when it will be available.

Apple Car Play is an amazing addition to the technology placed in the Honda cars. It helps create an even more seamless integration between the cars interface and the Apple iPhone. It will offer full voice control over the phone through the cars interface, as well as additional car/phone functions through the touch screen in the dash.

Overall, the Apple Car Play is a big step forward to making our cars mesh better with our every day lives by connecting with our smartphones…which for some, have become a very important part of our communication and organization.

We expect to see Apple Car Play in the new Honda’s by the end of the year.

To check out the new line of Honda’s, connect with me.
joefergusonautosales@gmail.com
(289)696-8736

Check out this link for more information about Apple Car Play
http://bit.ly/QHVghR

It’s all about customer service. That’s what makes Henley Different

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Few people can say that they are excited to go to work every day. A lot of people see work as a nessicary evil, or a means to an end. Something that you have to do so that you can afford to do the things that you want to do.

I used to be like that. 6 months ago, I took a huge dive into the unknown. Left everything that I had known for the last 15 years, and started a new career in car sales. Was this a good choice? Ohhhhh yes!

Now, I’m working at something that I love, with a team of amazing people. A team of people who’s sole focus is to make sure our guests get top notch service. Not only when they step into the dealership, but extending out to their day to day lives.

Purchasing a car is a big decision, and not one to be taken lightly. We know that. We also know that you want the best car for your money, but that you also want great after purchase support. Well…that’s what Henley Honda and Subaru of Niagara excel at. It’s an amazing feeling.

Our teams here do not ‘pass the buck.’ We do not boggle around problems until someone eventually takes care of it while you shake your head. Instead, we tackle concerns head on to make sure it’s dealt with immediatly and with little to no impact to you as our guest.

Do you get service like this with your current auto dealer?

How about this…
Come and see me. Let me introduce you to our team. I’ll show you the difference and IF you are ever looking for a car in the future, maybe you will look to us first.

joefergusonautosales@gmail.com
(289)696-8736

Honda Loves You Back

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“Honda Loves You Back”

What a fun campaign Honda did to show appreciation for Honda owners. It puts a big smile on my face.

Honda set up stations and promotion days to surprise drivers with every day things like free parking, a car wash, lunch, and even back massages…all for owning a Honda!

That’s right…these were real life situations where people were pulling into parking lots, or driving down the road, and they were pleasantly surprised by freebies. And all because they love their Honda’s, so Honda loved them back.

Check out the videos for some fun stories.
If your ready to love your Honda, drop me a line
joefergusonautosales@gmail.com
(289)696-8736

Resource Canada names two Honda Vehicles

Diptic

Two of the Honda Hybrid models were recognized by Resource Canada as being the most fuel efficient vehicles in their class for 2014.

Natural Resources Canada recognizes the most fuel-efficient new light-duty vehicles in their class sold in Canada each model year. Best-in-class vehicles have the lowest estimated annual fuel use, based on 20,000 km driven with a mix of 55 percent city and 45 percent highway. For each class, the most fuel-efficient conventional vehicle and the most efficient advanced technology vehicle are recognized.

The awards were given to the 2014 Accord Hybrid, and the 2014 CR-Z.

At the store, we have had a lot of interest on the Accord Hybrid with it’s 4L/100km city fuel mileage rating. The CR-Z is an amazing little two-seater sports coupe with a Hybrid function to help lower emissions and fuel costs.

Congrats to the engineers that have made these cars possible. It’s a good day to own a Honda.

Where will your car be in 25 years?

AMERICAN HONDA MOTOR CO., INC. 25 YEARS

Another important thing to think about when purchasing your new or used car is longevity. Hold long will your car be around for?

Even if you are only leasing for 4-years, you still want a quality car that will have minimal maintenance, and that will bring a great trade value due to market confidence. So for that, look to the past.

A great way to see how the market feels about a vehicle brand is to compare the older models of the cars you are looking for. Look at a site like http://www.trader.ca to see what the 4, 5, and maybe all the way up to 10 year resale value looks like for the brand you are looking to buy. Is there a $4000 difference in price 4 years down the road for cars that cost around the same price now? Why is that?

You want to get a car that lasts. Even if you are only keeping it for a short period of time, you want to command a high residual and high trade value so you can get the best out of your investment.

Here’s a staggering number. 75% of Honda’s sold in the last 25 years are still on the road. 75%!!! That speaks volumes to the design and build quality of a car. When you invest in a Honda, you are investing in a vehicle that stands the test of time in our North American conditions.

Check out this site for more information:
http://www.prnewswire.com/news-releases/honda-is-the-most-durable-longest-lasting-brand-in-its-class-for-past-25-years-239635501.html

joefergusonautosales@gmail.com
(289)696-8736