Blog Archives

What does Brand Loyalty do for you at Honda?

costomer loyalty crossword

Brand Loyalty can be an important part of your decisions to buy products. We all have trusted brands that we have used for years, and it’s hard to switch to something else because we know that the specific product or brand has done us well. It’s no different with cars.

It’s a very common situation to have clients come in that are on their 4th or 5th Honda. In some cases, Honda was their first car, and they have stuck with the brand ever since. The reliability and trust with the company and the product, as well as the VIP treatment that they get from their local parts and service centre keeps them coming back.

Honda works hard to keep clients coming back. As a manufacturer, they make sure that they listen to what their clients have to say about their vehicles, and make any changes needed to keep giving you what YOU want. They also do an amazing job with financing discounts for returning customers to help keep costs down on a quality and dependable car.

Any time you move from a Honda Finance to another Honda Finance, being either a Lease or a Purchase Finance, you automatically get a 1% discount on your financing rate. During amazing events like the Honda Checkered Flag event where Honda is offering 0.99%, YEAH!!! You do the math.

To all of you that currently drive a Honda…Thank you.
To anyone that has been considering a Honda, or has never had the experience of driving a Honda…let’s talk. Let’s start to build loyalty.


Finance vs. Lease?


Lease or Finance?

This is a question that I field on almost every discussion about a new car. Most of my guests that come in are only looking to keep their car for 4-5 years, and are unaware of the options that they have from a payment perspective.

If I had to put a number on it, I would say that more than half the car buying population has a negative perception of leasing. Lots of horror stories from the past about how a lease cost them more money, or how they have to count kilometres to make sure they don’t go over the pre-set allowance. But things have changed. Well, at least with Honda they have.

Some of the important things to consider when making the decision on how you are going to pay for your new car are;
1. How long do you plan on keeping the car for?
2. How much do you typically drive in a year?
3. Do you foresee your needs changing in the future?

At Henley, more than half of our customers enjoy the benefits of leasing, but it’s not for everyone. In certain situations, it doesn’t make sense, and I help you understand what those situations are.

Let me be clear that as your Vehicle Account Manager, I don’t have a preference on how you pay for your new car. What is good for you is good for me. But I will ask you the qualifying questions and present you with your options. Sometimes, one works out better for your needs, and ultimately, that’s what I care about.

Want to know more about Lease vs. Finance?

You are NOT stuck in your current vehicle. I can help


Needs change from day to day, and this can include the need for a new or different vehicle. Sometimes, people are in Finance or Leases that they don’t believe they can get out of, or they feel trapped. That’s not a good thing.

Every day, I hear from guests that say, “I wish I could get out of my lease for me truck.” And they are forcing themselves to pay for a vehicle or a situation they don’t want to be in. You don’t have to!

Come and talk to me on how I can get you out of your finance or lease and into a new vehicle that fits your current wants and needs. I did it, and I’m in a better situation for it.

Where will your car be in 25 years?


Another important thing to think about when purchasing your new or used car is longevity. Hold long will your car be around for?

Even if you are only leasing for 4-years, you still want a quality car that will have minimal maintenance, and that will bring a great trade value due to market confidence. So for that, look to the past.

A great way to see how the market feels about a vehicle brand is to compare the older models of the cars you are looking for. Look at a site like to see what the 4, 5, and maybe all the way up to 10 year resale value looks like for the brand you are looking to buy. Is there a $4000 difference in price 4 years down the road for cars that cost around the same price now? Why is that?

You want to get a car that lasts. Even if you are only keeping it for a short period of time, you want to command a high residual and high trade value so you can get the best out of your investment.

Here’s a staggering number. 75% of Honda’s sold in the last 25 years are still on the road. 75%!!! That speaks volumes to the design and build quality of a car. When you invest in a Honda, you are investing in a vehicle that stands the test of time in our North American conditions.

Check out this site for more information:

$25 Gas Card Draw – March Madness

Gift Card

Are you thinking about a new car? Want to see what your trade might be worth? Awesome! Let’s talk.

I’m so impressed with the new Honda line, that I’m ready to put some money on the line.

For the month of March, book an appointment and come in for a test drive, and I will enter your name for a $25 gas card from Petro Canada.

The draw will be for all test drive appointments with me for the month of March. Come on in, check out one of the new Honda vehicles with me, and you can be entered. I’ll show you around the facility and put you behind the wheel of a brand new Honda.

Contact me for your appointment time

It’s in your best interest to be open and clear with me


Imagine a time when you can walk into a car dealership, choose a car off the rack, pay, and drive away happy. Ok, we aren’t there yet, but it can be much easier that most people think.

Still being very new in the car sales industry, I have learned a lot in a short time. One of the biggest lessons I have learned is that the average guest comes in very guarded and ready for a battle on price. Guarded to the point where it’s difficult for me to get information to be able to help them select the right vehicle, and help them get the best price.

Here at Henley, I have two jobs;
1. To help you select the perfect car for you and your family
2. To get you the best price as quickly and efficiently as possible

I order to do my job to the best of my ability, I will ask you a handful of questions to understand what you would use your new vehicle for, and which trim level would best fit your need. Questions can also help to understand what research you have already done, and what questions you may have to help you make an educated purchase decision.

The new breed of car sales professionals in Ontario are not out to get you. I work by a code of ethics, and I genuinely want to get you the best car for the best deal. I don’t get paid if you do not buy, so it’s always in my best interest to make the process as smooth and possible and have you leave happy.

Let’s sit down and discuss your vehicle needs.

The perception of Car Sales


Since the invention of the car, there has been someone trying to sell them. And since the dawn of time in car sales, there have been some negative perceptions created. Granted, the world is a big place, and there are always horror stories.

Since 2002, the Ontario government has been involved with Auto sales in Ontario to ensure that all deals are handled correctly and with a strict code of ethics to ensure a positive experience for the buyer, as well as the seller.

As a car salesmen, I can tell you that I’m having a blast. This is the career that I should have been in a long. But that also may be because I’m fortunate to be working with an amazing crew here at Henley Honda.

It’s important to me to be able to give a positive experience for one of the largest purchases a person can make. Henley helps me go the extra mile to make sure my guests are cared for during the sales cycle, and after the vehicle has been delivered.

This is a great time to be selling cars, and Henley Honda is a great place to be doing it.

Honda – More Domestic Than you Think


Since 1986, Honda has been producing cars at our award winning facility in Alliston, Ontario. Starting with the Accord in 1986, then switched to the Honda Civic, which has been Canada’s best selling car for the last 16 years.

In 1998, Honda build a second facility in Alliston to increase production as well as add the Odyssey, CR-V, and engine lines.

The manufacturing facilities have an annual capacity of 390,000 units and employs approximately 4,000 Associates. The vehicles produced at HCM are sold in Canada and exported to the United States and other export markets.

Honda’s philosophy believes that you should be building the cars where people are buying them. Honda is Canada, so it just makes good sense.

Know your options – You CAN get more for less

2014 honda civic push button start

Over the past few years, Honda has been improving the quality of their cars as well as adding features WITHOUT making significant price increased. Add to that, the amazing residual value of a Honda. All this adds up to a great opportunity to trade in your older car for a good trade value, get into a brand new car with the tech you want, and possibly reduce your monthly payment. Yes! Reduce!

In most situations, my guests are not aware of what amazing deals that they can get on a new Honda. They hear about all the technology and features the cars have and expect to pay significantly more. Then when I bring them a work sheet, and show them the bottom line they say, ‘That’s it? I’m getting the one with the sunroof and push button start, right?’

All it takes is an appointment to come in and explore your options. No commitment to buy, but I’m confident that after you experience the Honda, and I show you what you can get for less than you expect, you will be amazed.

Joe Ferguson

The Honda Civic does it again – 16 years running


It’s hard to become the champion, but it’s even harder to keep your title. Once you have the top spot, everyone else will do anything to take it from you, and you must be willing to do anything to keep it.

For 16-years straight, the Honda Civic has maintained its title as being the #1 selling car in Canada.

A big thank you to the Civic Nation for supporting the car that they love, and showing the country the Honda is a big part of Canada.