Blog Archives

What does Brand Loyalty do for you at Honda?

costomer loyalty crossword

Brand Loyalty can be an important part of your decisions to buy products. We all have trusted brands that we have used for years, and it’s hard to switch to something else because we know that the specific product or brand has done us well. It’s no different with cars.

It’s a very common situation to have clients come in that are on their 4th or 5th Honda. In some cases, Honda was their first car, and they have stuck with the brand ever since. The reliability and trust with the company and the product, as well as the VIP treatment that they get from their local parts and service centre keeps them coming back.

Honda works hard to keep clients coming back. As a manufacturer, they make sure that they listen to what their clients have to say about their vehicles, and make any changes needed to keep giving you what YOU want. They also do an amazing job with financing discounts for returning customers to help keep costs down on a quality and dependable car.

Any time you move from a Honda Finance to another Honda Finance, being either a Lease or a Purchase Finance, you automatically get a 1% discount on your financing rate. During amazing events like the Honda Checkered Flag event where Honda is offering 0.99%, YEAH!!! You do the math.

To all of you that currently drive a Honda…Thank you.
To anyone that has been considering a Honda, or has never had the experience of driving a Honda…let’s talk. Let’s start to build loyalty.


How Quickly can I get my car?


How quickly can I get my car?

Another question that I am asked often from my guests is, “How quickly can I get my car?”

Most of the time with buying a new car, there is a minimum of 48-hours from when you purchase the car until when you can pick it up. This time is needed to make sure we can get all of the papers, inspection, and detail in order to not only make sure that the car can be correctly registered, but also to make sure everything about the car needs the Honda standard, and a full detail is completed to clean it up from shipping.

Since I started in car sales, I have learned actually how many steps a car has to go through in order to be ready for you. It’s actually quite amazing how all of the departments work together to make sure everything is smooth for you. The goal is to remove as much work from you as possible to get your new car. This includes our Finance and Insurance Team getting notifying your insurance company of the change, and getting your license plates updated.

But now, back to the original question. How long can it take?

Well, if we have the vehicle you are looking for in stock, the average turn around time is 48-hours. If we have to locate the vehicle from another storage lot somewhere else in the province, we are sometimes at the mercy of those inventory managers picking up their phones and/or calling us back to confirm they still have what we are looking for. Then, once we know it’s there, we dispatch drivers to secure the vehicle for you. This can add a few days to the process.

And in other situation, we have the vehicle you are looking for already ordered and incoming on a truck. When that happens, we will have a projected date for you, so you will have a better idea as to when it may come in.

Of course…at the end of the day, the Henley Honda Team is 100% driven to get you into your new car. At the end of the day, we cannot get paid for our work until your car is delivered, so we are just as motivated as you are to make the connection.

The best way to get the car you want quickly is to purchase early in the production year to make sure there is a large inventory of color and model. Another great way is to have a couple color options so that we are able to get you projected dates on how quickly we can prepare a vehicle for you.

Are you looking for a new vehicle? Let’s talk about availability.

May 2014 Silver Detail Give-Away: The Winner is?


My guests ROCK! Each and every one of them! And to help show that every month, I’m giving away an amazing Silver Detail Package from Henley Honda’s Detail Team. This is a great option for your car to keep the inside and outside clean and looking like the day it was new.

This month, the winner is…….

Carol Purcer!!!

Thank you Carol for your support and I know you will continue to enjoy your 2014 Honda CrossTour

How to YOU get entered into this give-away? You just have to buy a car from me. Every person that buys a car from me will be automatically entered into this give-away every month. One entry for every car you have bought from me.

History makes it so real


Everything and every one has a history. A series of events that brought them to now and helped them form into the person or the company that they are today. But history can tell a lot about a person or a company…so pay attention.

Since I have been working with Honda, I have been doing a lot of research into the past. It’s important for me to work with a company that feel good about and a company that I can share values with. Honda is 100% that company.

The history and the culture created with Honda is amazing. The company has literally been formed out of ashes and through hard work and determination, become one of the world leaders in motor products. Not just with cars, but also with motorcycles, and small engines.

Check out this video that touches a little on the History and how Honda was formed. It’s an oldie, but it’s still fun to watch.

Want to know more about Honda today?

You are NOT stuck in your current vehicle. I can help


Needs change from day to day, and this can include the need for a new or different vehicle. Sometimes, people are in Finance or Leases that they don’t believe they can get out of, or they feel trapped. That’s not a good thing.

Every day, I hear from guests that say, “I wish I could get out of my lease for me truck.” And they are forcing themselves to pay for a vehicle or a situation they don’t want to be in. You don’t have to!

Come and talk to me on how I can get you out of your finance or lease and into a new vehicle that fits your current wants and needs. I did it, and I’m in a better situation for it.

The perception of Car Sales


Since the invention of the car, there has been someone trying to sell them. And since the dawn of time in car sales, there have been some negative perceptions created. Granted, the world is a big place, and there are always horror stories.

Since 2002, the Ontario government has been involved with Auto sales in Ontario to ensure that all deals are handled correctly and with a strict code of ethics to ensure a positive experience for the buyer, as well as the seller.

As a car salesmen, I can tell you that I’m having a blast. This is the career that I should have been in a long. But that also may be because I’m fortunate to be working with an amazing crew here at Henley Honda.

It’s important to me to be able to give a positive experience for one of the largest purchases a person can make. Henley helps me go the extra mile to make sure my guests are cared for during the sales cycle, and after the vehicle has been delivered.

This is a great time to be selling cars, and Henley Honda is a great place to be doing it.

Know your options – You CAN get more for less

2014 honda civic push button start

Over the past few years, Honda has been improving the quality of their cars as well as adding features WITHOUT making significant price increased. Add to that, the amazing residual value of a Honda. All this adds up to a great opportunity to trade in your older car for a good trade value, get into a brand new car with the tech you want, and possibly reduce your monthly payment. Yes! Reduce!

In most situations, my guests are not aware of what amazing deals that they can get on a new Honda. They hear about all the technology and features the cars have and expect to pay significantly more. Then when I bring them a work sheet, and show them the bottom line they say, ‘That’s it? I’m getting the one with the sunroof and push button start, right?’

All it takes is an appointment to come in and explore your options. No commitment to buy, but I’m confident that after you experience the Honda, and I show you what you can get for less than you expect, you will be amazed.

Joe Ferguson